Always measure !
I strongly believe in the Lean approach : http://theleanstartup.com/principles
Before taking any corrective actions, measure where you are at, or else, how would you measure the progress ?
1 – Load speed
Check the load speed :
2 – Responsive and Mobile
Test on different device formats
3 – SEO – Search Engine Optimization
Make sure your ranking in google is optimized
What are the keywords you want to be found with ?
What is your current ranking ?
4 – Track and grow the visits
Track the number of visits and advertise
– Google Analytics
– Google Ads
5 – Analyse your competition
Who else appear in Google with your keywords ?
What do they do eventually better ?